Contextual effects and psychological features influencing decoy options: A review and research agenda
<p><strong>Purpose:</strong> The purpose of this paper is to develop future research proposals aiming to contribute the extant theory which explains decoy effects.</p><p><strong>Design/methodology/approach:</strong> Firstly, a review of the existing literatu...
| Main Authors: | , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
OmniaScience
2013-01-01
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| Series: | Intangible Capital |
| Subjects: | |
| Online Access: | http://www.intangiblecapital.org/index.php/ic/article/view/398 |