Social Psychology And Marketing: The Consumption Game. Understanding Marketing And Consumer Behavior Through Game Theory
Consumer psychology provides enough evidence that consumer behavior is not just one side of our existence, but, as a matter of fact, it is a central dimension of our everyday lives, engaging us into changing and defining our identity, beliefs, attitudes and practices. In relation to this, commodific...
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| Format: | Article |
| Language: | English |
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Sciendo
2009-11-01
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| Series: | Review of Economic and Business Studies |
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| Online Access: | http://rebs.ro/resource/REBS_4/Essay/Butnaru,C_-_Social_Psychology_and_Marketing.pdf |