Importance – Performance analysis of medical tourism in Tehran province from medical tourists and medical services providers\' perspective
Background: Developing countries request to alternative revenue resources. Iran as one of the developing countries with high potentiality for attracting medical tourist is seeking to enter medical tourism marketing .This study aimed to analyze the importance- performance of the Tehran as a capital c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Tehran University of Medical Sciences
2012-03-01
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| Series: | بیمارستان |
| Subjects: | |
| Online Access: | http://jhosp.tums.ac.ir/article-1-38-en.html |