The problem of cognitive biases in the sociological measurement of consumers’ ‘satisfaction’
The article is devoted to the problem of consumers’ cognitive biases in sociological surveys. The author believes that despite respondent’s willingness to give true and objective answers his perception is biased by different factors. There is no way to get rid of such biases in sociological surveys...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2014-12-01
|
| Series: | RUDN journal of Sociology |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/sociology/article/view/6263 |