USING THE GENERAL ELECTRIC / MCKINSEY MATRIX IN THE PROCESS OF SELECTING THE CENTRAL AND EAST EUROPEAN MARKETS
Due to limited resources a company cannot serve all potential markets in the world in a manner that all the clients to be satisfied and the business goals achieved, which is why the company should select the most appropriate markets. It can focus on a single product market serving many geographic ar...
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| Format: | Article |
| Language: | English |
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Universităţii "Constantin Brâncoveanu"
2013-01-01
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| Series: | Strategii Manageriale |
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| Online Access: | http://www.strategiimanageriale.ro/images/images_site/articole/article_45f57f68eaee6a4b30b0eb4756749572.pdf |