Press advertisements for food in Spain: Cultural orientations and communicative style
This paper investigates the impact of cultural values on the design and communicative style of Spanish graphic advertising for food and beverages. More specifically, the influence of Hall’s (1976: 101) “context dependence” and Hofstede’s (1994: 51) “individualism index” is surveyed. Guillén-Nieto’s...
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| Format: | Article |
| Language: | deu |
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Asociación Europea de Lenguas para Fines Específicos
2013-10-01
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| Series: | Ibérica |
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| Online Access: | http://www.aelfe.org/documents/09_26_Garcia.pdf |