Product Development Drivers: An Explorative Study in Finland and China
New Product Development (NPD) is vital for companies that operate in international markets. Yet, NPD has become increasingly challenging to manage; products are becoming ever more complex and various customers and multiple stakeholders’ needs must be satisfied. Additionally, NPD is often conducte...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
International School for Social and Business Studies
2018-06-01
|
| Series: | International Journal of Management, Knowledge and Learning |
| Subjects: | |
| Online Access: | http://www.issbs.si/press/ISSN/2232-5697/7_35-53.pdf |