THE SEGMENTATION OF FACEBOOK USERS FROM ROMANIA BY WOM
The novelty of the research is the study of the Facebook eWOM behavior of Romanian users. The study was conducted on 640 respondents aged between 19 and 45 years old and it is representative for the population of internet users in urban areas of Romania. Statistical analysis aimed to identify the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2015-10-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2015-05/25_Chiosa%20Anastasei.pdf |