Advertising for immigrants in Spain. From the perspective of the agencies
This article examines the present and future of advertising targeting immigrants in Spain. The research is based on the results of a Delphi survey conducted in 2009 and 2010 among directors of ethnic advertising agencies. The main purpose is to analyse the trends that, according to these directors,...
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| Format: | Article |
| Language: | English |
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Universidad de La Laguna
2011-01-01
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| Series: | Revista Latina de Comunicación Social |
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| Online Access: | http://www.revistalatinacs.org/11/art/937_Molino/16_BaladronEN.html |