Analysis on the Development Trend of Chinese local fast fashion brands under the influence of the epidemic

New impact of the coVID-19 outbreak, the key layout of offline store numerous fast fashion brands suffered huge losses, and electronic business channels rely on local web celebrity the advantage of fast fashion brand also highlights, along with the rise of the tide, the main consumer groups are beco...

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Bibliographic Details
Main Authors: Sun XuRan, Shan Hongzhong
Format: Article
Language:English
Published: EDP Sciences 2020-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/78/e3sconf_iseese2020_02014.pdf