Analysis on the Development Trend of Chinese local fast fashion brands under the influence of the epidemic
New impact of the coVID-19 outbreak, the key layout of offline store numerous fast fashion brands suffered huge losses, and electronic business channels rely on local web celebrity the advantage of fast fashion brand also highlights, along with the rise of the tide, the main consumer groups are beco...
Main Authors: | Sun XuRan, Shan Hongzhong |
---|---|
Format: | Article |
Language: | English |
Published: |
EDP Sciences
2020-01-01
|
Series: | E3S Web of Conferences |
Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/78/e3sconf_iseese2020_02014.pdf |
Similar Items
-
The fast fashion phenomenon : Luxury fashion brands responding to fast fashion
by: Minhas, Frida, et al.
Published: (2011) -
The Influence of Fast Fashion Brand on Website:The Relation of Brand Personality and Brand Attitude
by: Yu-Shu Hsiao, et al.
Published: (2019) -
Fast Fashion and brand identity
by: Erica Shimamura, et al.
Published: (2013-03-01) -
The Relationship of Price Perception, Fashion Involvement, and Brand Equity - Analysis of Comparison between Global and Local Fast Fashion Brands
by: Huang, Yiping, et al.
Published: (2012) -
The Influence of Fast Fashion Brand Engagement and Brand Identification on Word Of Mouth — The Mediation of Brand Commitment and Brand Love
by: LIN, YU-HO, et al.
Published: (2019)