On the relevance of the Region-Of-Origin in consumers studies

The existing literature on the consumers’ attitude toward region-of-origin (RoO) provides numerous and varying evidence on the relative importance of this extrinsic attribute as compared to other product characteristics. The article aims at characterising the heterogeneity in the relative importance...

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Bibliographic Details
Main Authors: Fabio Gaetano Santeramo, Emilia Lamonaca, Domenico Carlucci, Biagia De Devitiis, Antonio Seccia, Rosaria Viscecchia, Gianluca Nardone
Format: Article
Published: Firenze University Press 2020-11-01
Series:Bio-based and Applied Economics
Online Access:https://oaj.fupress.net/index.php/bae/article/view/8337