On the relevance of the Region-Of-Origin in consumers studies

The existing literature on the consumers’ attitude toward region-of-origin (RoO) provides numerous and varying evidence on the relative importance of this extrinsic attribute as compared to other product characteristics. The article aims at characterising the heterogeneity in the relative importance...

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Main Authors:	Fabio Gaetano Santeramo, Emilia Lamonaca, Domenico Carlucci, Biagia De Devitiis, Antonio Seccia, Rosaria Viscecchia, Gianluca Nardone
Format:	Article
Language:	English
Published:	Firenze University Press 2020-11-01
Series:	Bio-based and Applied Economics
Subjects:	Agri-food Consumer Meta-analysis Region-of-origin Systematic review
Online Access:	https://oaj.fupress.net/index.php/bae/article/view/8337

id	doaj-179b3e6b70ba4777b6901a37323ea79d
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spelling	doaj-179b3e6b70ba4777b6901a37323ea79d2021-02-02T13:00:24ZengFirenze University PressBio-based and Applied Economics2280-61802280-61722020-11-019210.13128/bae-8337On the relevance of the Region-Of-Origin in consumers studiesFabio Gaetano Santeramo0Emilia Lamonaca1Domenico Carlucci2Biagia De Devitiis3Antonio Seccia4Rosaria Viscecchia5Gianluca Nardone6University of FoggiaUniversity of FoggiaUniversity of BariUniversity of FoggiaUniversity of FoggiaUniversity of FoggiaUniversity of FoggiaThe existing literature on the consumers’ attitude toward region-of-origin (RoO) provides numerous and varying evidence on the relative importance of this extrinsic attribute as compared to other product characteristics. The article aims at characterising the heterogeneity in the relative importance of RoO. We systematically review the literature on RoO and build an ad hoc indicator to measure the relative importance of RoO as compared to other attributes of agri-food products under investigation. We then explain, through a meta-analytical approach, how the relative importance of RoO varies according to factors related to publication process, methodological issues, and characteristics of articles. Findings reveal the limited influence of publication process and methodological issues on the relative importance of RoO. In contrast, we find a strong effect of characteristics of articles, with the relative importance of RoO being highly dependent on products and origins under investigation. The results also highlight that RoO is an effective differentiation instrument in the agri-food markets only if supported by geographical indication labels. Managerial implications are also provided. https://oaj.fupress.net/index.php/bae/article/view/8337Agri-foodConsumerMeta-analysisRegion-of-originSystematic review
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Fabio Gaetano Santeramo Emilia Lamonaca Domenico Carlucci Biagia De Devitiis Antonio Seccia Rosaria Viscecchia Gianluca Nardone
spellingShingle	Fabio Gaetano Santeramo Emilia Lamonaca Domenico Carlucci Biagia De Devitiis Antonio Seccia Rosaria Viscecchia Gianluca Nardone On the relevance of the Region-Of-Origin in consumers studies Bio-based and Applied Economics Agri-food Consumer Meta-analysis Region-of-origin Systematic review
author_facet	Fabio Gaetano Santeramo Emilia Lamonaca Domenico Carlucci Biagia De Devitiis Antonio Seccia Rosaria Viscecchia Gianluca Nardone
author_sort	Fabio Gaetano Santeramo
title	On the relevance of the Region-Of-Origin in consumers studies
title_short	On the relevance of the Region-Of-Origin in consumers studies
title_full	On the relevance of the Region-Of-Origin in consumers studies
title_fullStr	On the relevance of the Region-Of-Origin in consumers studies
title_full_unstemmed	On the relevance of the Region-Of-Origin in consumers studies
title_sort	on the relevance of the region-of-origin in consumers studies
publisher	Firenze University Press
series	Bio-based and Applied Economics
issn	2280-6180 2280-6172
publishDate	2020-11-01
description	The existing literature on the consumers’ attitude toward region-of-origin (RoO) provides numerous and varying evidence on the relative importance of this extrinsic attribute as compared to other product characteristics. The article aims at characterising the heterogeneity in the relative importance of RoO. We systematically review the literature on RoO and build an ad hoc indicator to measure the relative importance of RoO as compared to other attributes of agri-food products under investigation. We then explain, through a meta-analytical approach, how the relative importance of RoO varies according to factors related to publication process, methodological issues, and characteristics of articles. Findings reveal the limited influence of publication process and methodological issues on the relative importance of RoO. In contrast, we find a strong effect of characteristics of articles, with the relative importance of RoO being highly dependent on products and origins under investigation. The results also highlight that RoO is an effective differentiation instrument in the agri-food markets only if supported by geographical indication labels. Managerial implications are also provided.
topic	Agri-food Consumer Meta-analysis Region-of-origin Systematic review
url	https://oaj.fupress.net/index.php/bae/article/view/8337
work_keys_str_mv	AT fabiogaetanosanteramo ontherelevanceoftheregionoforigininconsumersstudies AT emilialamonaca ontherelevanceoftheregionoforigininconsumersstudies AT domenicocarlucci ontherelevanceoftheregionoforigininconsumersstudies AT biagiadedevitiis ontherelevanceoftheregionoforigininconsumersstudies AT antonioseccia ontherelevanceoftheregionoforigininconsumersstudies AT rosariaviscecchia ontherelevanceoftheregionoforigininconsumersstudies AT gianlucanardone ontherelevanceoftheregionoforigininconsumersstudies
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On the relevance of the Region-Of-Origin in consumers studies

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