On the relevance of the Region-Of-Origin in consumers studies

The existing literature on the consumers’ attitude toward region-of-origin (RoO) provides numerous and varying evidence on the relative importance of this extrinsic attribute as compared to other product characteristics. The article aims at characterising the heterogeneity in the relative importance...

Full description

Bibliographic Details
Main Authors: Fabio Gaetano Santeramo, Emilia Lamonaca, Domenico Carlucci, Biagia De Devitiis, Antonio Seccia, Rosaria Viscecchia, Gianluca Nardone
Format: Article
Language:English
Published: Firenze University Press 2020-11-01
Series:Bio-based and Applied Economics
Subjects:
Online Access:https://oaj.fupress.net/index.php/bae/article/view/8337
id doaj-179b3e6b70ba4777b6901a37323ea79d
record_format Article
spelling doaj-179b3e6b70ba4777b6901a37323ea79d2021-02-02T13:00:24ZengFirenze University PressBio-based and Applied Economics2280-61802280-61722020-11-019210.13128/bae-8337On the relevance of the Region-Of-Origin in consumers studiesFabio Gaetano Santeramo0Emilia Lamonaca1Domenico Carlucci2Biagia De Devitiis3Antonio Seccia4Rosaria Viscecchia5Gianluca Nardone6University of FoggiaUniversity of FoggiaUniversity of BariUniversity of FoggiaUniversity of FoggiaUniversity of FoggiaUniversity of FoggiaThe existing literature on the consumers’ attitude toward region-of-origin (RoO) provides numerous and varying evidence on the relative importance of this extrinsic attribute as compared to other product characteristics. The article aims at characterising the heterogeneity in the relative importance of RoO. We systematically review the literature on RoO and build an ad hoc indicator to measure the relative importance of RoO as compared to other attributes of agri-food products under investigation. We then explain, through a meta-analytical approach, how the relative importance of RoO varies according to factors related to publication process, methodological issues, and characteristics of articles. Findings reveal the limited influence of publication process and methodological issues on the relative importance of RoO. In contrast, we find a strong effect of characteristics of articles, with the relative importance of RoO being highly dependent on products and origins under investigation. The results also highlight that RoO is an effective differentiation instrument in the agri-food markets only if supported by geographical indication labels. Managerial implications are also provided. https://oaj.fupress.net/index.php/bae/article/view/8337Agri-foodConsumerMeta-analysisRegion-of-originSystematic review
collection DOAJ
language English
format Article
sources DOAJ
author Fabio Gaetano Santeramo
Emilia Lamonaca
Domenico Carlucci
Biagia De Devitiis
Antonio Seccia
Rosaria Viscecchia
Gianluca Nardone
spellingShingle Fabio Gaetano Santeramo
Emilia Lamonaca
Domenico Carlucci
Biagia De Devitiis
Antonio Seccia
Rosaria Viscecchia
Gianluca Nardone
On the relevance of the Region-Of-Origin in consumers studies
Bio-based and Applied Economics
Agri-food
Consumer
Meta-analysis
Region-of-origin
Systematic review
author_facet Fabio Gaetano Santeramo
Emilia Lamonaca
Domenico Carlucci
Biagia De Devitiis
Antonio Seccia
Rosaria Viscecchia
Gianluca Nardone
author_sort Fabio Gaetano Santeramo
title On the relevance of the Region-Of-Origin in consumers studies
title_short On the relevance of the Region-Of-Origin in consumers studies
title_full On the relevance of the Region-Of-Origin in consumers studies
title_fullStr On the relevance of the Region-Of-Origin in consumers studies
title_full_unstemmed On the relevance of the Region-Of-Origin in consumers studies
title_sort on the relevance of the region-of-origin in consumers studies
publisher Firenze University Press
series Bio-based and Applied Economics
issn 2280-6180
2280-6172
publishDate 2020-11-01
description The existing literature on the consumers’ attitude toward region-of-origin (RoO) provides numerous and varying evidence on the relative importance of this extrinsic attribute as compared to other product characteristics. The article aims at characterising the heterogeneity in the relative importance of RoO. We systematically review the literature on RoO and build an ad hoc indicator to measure the relative importance of RoO as compared to other attributes of agri-food products under investigation. We then explain, through a meta-analytical approach, how the relative importance of RoO varies according to factors related to publication process, methodological issues, and characteristics of articles. Findings reveal the limited influence of publication process and methodological issues on the relative importance of RoO. In contrast, we find a strong effect of characteristics of articles, with the relative importance of RoO being highly dependent on products and origins under investigation. The results also highlight that RoO is an effective differentiation instrument in the agri-food markets only if supported by geographical indication labels. Managerial implications are also provided.
topic Agri-food
Consumer
Meta-analysis
Region-of-origin
Systematic review
url https://oaj.fupress.net/index.php/bae/article/view/8337
work_keys_str_mv AT fabiogaetanosanteramo ontherelevanceoftheregionoforigininconsumersstudies
AT emilialamonaca ontherelevanceoftheregionoforigininconsumersstudies
AT domenicocarlucci ontherelevanceoftheregionoforigininconsumersstudies
AT biagiadedevitiis ontherelevanceoftheregionoforigininconsumersstudies
AT antonioseccia ontherelevanceoftheregionoforigininconsumersstudies
AT rosariaviscecchia ontherelevanceoftheregionoforigininconsumersstudies
AT gianlucanardone ontherelevanceoftheregionoforigininconsumersstudies
_version_ 1724294443896406016