EVOLUTION OF THE ADVERTISING MARKET IN THE REPUBLIC OF MOLDOVA

The domestic advertising market is fairly fragmented, but with a rapid growth potential. That is why it drew the attention of the operators in this branch. However, there are some legislative impediments that delay the development of long-term strategies for this sector. This study involved the use...

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Bibliographic Details
Main Author: Maria GRIGORAS
Format: Article
Language:English
Published: Academy of the Economic Studies of Moldova 2018-04-01
Series:Economica
Subjects:
Online Access:http://irek.ase.md/xmlui/bitstream/handle/123456789/526/Grigoras-M_ec_2018_4.pdf?sequence=1&isAllowed=y