Models Used for Measuring Customer Engagement
The purpose of the paper is to define and measure the customer engagement as a forming element of the relationship marketing theory. In the first part of the paper, the authors review the marketing literature regarding the concept of customer engagement and summarize the main models for measuring it...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2013-12-01
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| Series: | Expert Journal of Marketing |
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| Online Access: | http://marketing.expertjournals.com/wp-content/uploads/EJM_105tichindelean2013pp38-49.pdf |