The Influence of Emag Image Brand Among Resita's Online Consumers

The need for a strong brand in the online environment should be among the first steps to takeinto consideration while you want to grow a business. For a brand , one of the most importantmissions , especially in the online strategies is to define an identity , a "voice", that is easilyrecog...

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Bibliographic Details
Main Authors: Gabriel Dinu, Loredana Dinu
Format: Article
Language:English
Published: Ovidius University Press 2016-01-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
Online Access:http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-II-full/s4/6.pdf