Impact of local and international sponsors on athletics race participants
Running is a popular and convenient leisure physical activity. The most popular distance is the 5 km that accumulated 8.9 million records in 2018. Investments by companies in sponsorship around the world exceeded $ 65 billion (IEG, 2018). Increasing brand awareness is one of the main goals for compa...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Salgado de Oliveira
2021-04-01
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| Series: | Revista Intercontinental de Gestão Desportiva |
| Subjects: | |
| Online Access: | http://www.rigd.periodikos.com.br/article/10.51995/2237-3373.v11i1e110001/pdf/rigd-11-1-e110001.pdf |