How Older Consumers’ Perceived Ethicality Influences Brand Loyalty
Brand loyalty, that is, a consumer’s propensity to purchase a product or a brand continuously, is one factor that can be used to increase a company’s profits. Initially, consumers may do some evaluation before they decide whether or not to be loyal to a brand or a product. Previous research suggests...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2018-05-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244018778105 |