PEMODELAN MENGGUNAKAN STRUCTURAL EQUATION MODELING (SEM) UNTUK MENGETAHUI PENGARUH KUALITAS LAYANAN DAN KEUNGGULAN PRODUK TERHADAP KEPUASAN DAN KEPERCAYAAN SERTA LOYALITAS PELANGGAN
The purpose of this study is to examine the effect of service quality, product superiority on customer satisfaction and customer trust on the effect on increasing customer loyalty. Using these variables, which are caused by the results of research before Parasuraman, Zeithaml and Berry, (1985; 1988;...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Jakarta
2021-01-01
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| Series: | Jurnal Teknologi |
| Subjects: | |
| Online Access: | https://jurnal.umj.ac.id/index.php/jurtek/article/view/6655 |