Organization, Planning and Control of Marketing Logistics
In the majority of domestic firms physical distribution functions are usually considered to sales. Thus, it is supposed that essential difference between advertising and marketing operations is not available. The marketing logistics as the mechanism of the marketing channel control is concentrated o...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-11-01
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| Series: | International Journal of Economics and Financial Issues |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/ijefi/issue/32018/354091?publisher=http-www-cag-edu-tr-ilhan-ozturk |