TNCs in Russian Retailing
The article deals with expansion of foreign TNCs into Russian retailing and identifies stages of foreign retailers' penetration in to Russian market. Author pays special attention to special strategies and retail formats that foreign players use into local market as well as special features of...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2009-06-01
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| Series: | RUDN Journal of Economics |
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| Online Access: | http://journals.rudn.ru/economics/article/view/11838 |