Virtually (im)Possible: Transitioning to a Virtual Marketing and Outreach Program

Virtually (im)Possible: Transitioning to a Virtual Marketing and Outreach Program

This article outlines the challenges and successes of a library outreach team at a small New England college campus during the COVID-19 pandemic. In March of 2020, the highly residential College of the Holy Cross in Worcester, Massachusetts, sent almost all students home to continue their classes on...

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Bibliographic Details
Main Authors: Wilson, Laura, Gabriele, Corinne, McConnon, Alex, Skoog, Susan, Tantum, Nicole, Villa, Lisa
Format: Article
Language:English
Published: Marketing Libraries Journal 2021-06-01
Series:Marketing Libraries Journal
Subjects:
library outreach
library marketing
community engagement
covid-19
coronavirus
virtual outreach
social media
remote learning
library programming
liberal arts college
poetry walk
egg hunt
faculty speakers
Online Access:https://journal.marketinglibraries.org/summer2021/08_MLJv5i1.pdf

Internet

https://journal.marketinglibraries.org/summer2021/08_MLJv5i1.pdf

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