BRANDS AND BRANDING - EXAMPLE: COCA-COLA
The most valuable brand in the world is still "Coca Cola", and the highest increase was recorded value "Apple" because that's who entered the top ten most valuable brands. Coca-Cola HBC Serbia makes a significant contribution to the local economy. In three bottling pla...
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| Format: | Article |
| Language: | English |
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KD Mapro
2013-01-01
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| Series: | Journal of Process Management. New Technologies |
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| Online Access: | http://www.japmnt.com/images/Volume%201/Issue%201/BRANDS%20AND%20BRANDING%20-%20EXAMPLE:%20COCA-COLA.pdf |