Marketing Automation in B2B Services as a Necessary Form in Acquiring a Contemporary Client
Acquiring a new customer, who nowadays is characterized by great awareness of goods and services selected in the market, at the same time functioning in times of high market competition and a huge flow of information from various media, requires the entrepreneur to create a product offer tailore...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2019-11-01
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| Series: | Problemy Zarządzania |
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| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=198978 |