TripAdvisor as a source of data in the planning process of tourism development on a local scale
The aim of this article is to answer the question of whether social networking sites can be an effective source of data, useful in the context of local tourism planning. The first part of the article contains a presentation of the role of social media in the tourism industry, a synthetic discussion...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Lodz University Press
2018-12-01
|
| Series: | Tourism |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/5006 |