REFLECTIONS ON BLUE OCEAN STRATEGY: A COMPARISON WITH ANSOFF’S, PORTER’S, AND HAX AND WILDE’S STRATEGIES
<p class="colar" style="margin: 0cm 0cm 0pt;"><span style="mso-bidi-font-size: 11.0pt; mso-ansi-language: EN-US;" lang="EN-US"><span style="font-size: small;">Within the context of the globalized environment, competitiveness has bec...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Instituto de Administração
2010-11-01
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| Series: | Future Studies Research Journal: Trends and Strategies |
| Online Access: | http://www.revistafuture.org/FSRJ/article/view/51 |