O reino do casal heterossexual na publicidade: uma análise sociosemiótica das estratégias visuais e inscrições discursivas
Our paper aims to identify the visual strategies by which heterosexual discourses are (re)produced in ads published in women’s magazines, in ways which may be transformative as well as reproductive of the western hetero-gendered hegemonic order. The visual workings are approached from a social semio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Centro de Estudos de Comunicação e Sociedade (CECS)
2012-06-01
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| Series: | Comunicação e Sociedade |
| Subjects: | |
| Online Access: | https://revistacomsoc.pt/article/view/1560 |