Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study

Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study

Wuke Zhang,1,2 Jia Jin,1,2 Ailian Wang,1,2 Qingguo Ma,1,2 Haihong Yu3 1Business School, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of China; 2Academy of Neuroeconomics and Neuromanagement, Ningbo University, Ningbo, Zhejiang Province, People’s Republic of Chi...

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Bibliographic Details
Main Authors: Zhang W, Jin J, Wang A, Ma Q, Yu H
Format: Article
Language:English
Published: Dove Medical Press 2019-09-01
Series:Psychology Research and Behavior Management
Subjects:
functional theories of attitudes
brand prominence
brand authenticity
motivation
ERPs
N200
N400
LPP
Online Access:https://www.dovepress.com/consumers-implicit-motivation-of-purchasing-luxury-brands-an-eeg-study-peer-reviewed-article-PRBM

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https://www.dovepress.com/consumers-implicit-motivation-of-purchasing-luxury-brands-an-eeg-study-peer-reviewed-article-PRBM

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