The Antecedents of Revisit Intention in Medical Businesses
This study investigates the relationship between electronic word-of-mouth (eWOM) and revisit intention of the medical tourists by focusing on the mediating role of brand trust. The Commitment Trust Theory was taken as the theoretical background of this study which posits relationship commitment a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2018-06-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://isarder.org/2018/vol.10_issue.2_article39_full_text.pdf |