Novelty vs. familiarity principles in preference decisions: Task-context of past experience matters
Our preferences are shaped by past experience in many ways, but a systematic understanding of the factors is yet to be achieved. For example, studies of the mere exposure effect show that experience with an item leads to increased liking (familiarity preference), but the exact opposite tendency is f...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2011-03-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | http://journal.frontiersin.org/Journal/10.3389/fpsyg.2011.00043/full |