Customer satisfaction and enterprise market activity risk
The purpose of this paper is to demonstrate the role of customer satisfaction in reducing the risks of the business market. The results of measuring the level of customer satisfaction allow to create an early warning system against the danger of decline in sales revenue in the future.
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
WSB University in Torun
2014-12-01
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| Series: | Torun Business Review |
| Subjects: | |
| Online Access: | https://tbr.wsb.torun.pl/index.php/journal/article/view/272 |