ANALYSIS OF THE EFFECT OF MARKETING MIX ON CONSUMER TRUST AND SATISFACTION ON ONLINE PURCHASING OF ORGANIC FOOD DURING THE OUTBREAK OF THE COVID-19

ANALYSIS OF THE EFFECT OF MARKETING MIX ON CONSUMER TRUST AND SATISFACTION ON ONLINE PURCHASING OF ORGANIC FOOD DURING THE OUTBREAK OF THE COVID-19

The internet changes people’s consumption patterns and shopping behavior. Online shopping activities can be done without leaving the house and can be done at any time. Online purchases are increasing during the pandemic due to Covid-19. Organic food business players can use internet marketing activi...

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Bibliographic Details
Main Authors: Syahrizal Maulana, Mukhamad Najib, Ma’mun Sarma
Format: Article
Language:English
Published: University of Brawijaya 2021-05-01
Series:Jurnal Aplikasi Manajemen
Subjects:
marketing mix
online purchasing
organic food
satisfaction
trust
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2077

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/2077

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