EFFECTS OF ADVERTISING GIVEN IN THE FACEBOOK ON THE BRAND AND USERS: A RESEARCH ON KONYA
The purpose of this research is to reveal the importance and the place of Facebook, one of the social media channels, in the advertising industry. Therefore, it is to detect the effects of the Facebook ads on Facebook users' pre and post purchase behaviors, and to offer suggestions for incre...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sada Institute of Art and Language Studies
2018-02-01
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| Series: | Ulakbilge: Sosyal Bilimler Dergisi |
| Subjects: | |
| Online Access: | http://www.ulakbilge.com/makale/pdf/1518434652.pdf |