EFFECTS OF ADVERTISING GIVEN IN THE FACEBOOK ON THE BRAND AND USERS: A RESEARCH ON KONYA
The purpose of this research is to reveal the importance and the place of Facebook, one of the social media channels, in the advertising industry. Therefore, it is to detect the effects of the Facebook ads on Facebook users' pre and post purchase behaviors, and to offer suggestions for incre...
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Sada Institute of Art and Language Studies
2018-02-01
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Online Access: | http://www.ulakbilge.com/makale/pdf/1518434652.pdf |
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doaj-1967dd1f4f844aafa92d26f2444b17e02020-11-24T21:12:02ZengSada Institute of Art and Language StudiesUlakbilge: Sosyal Bilimler Dergisi2148-04512148-04512018-02-0162110.7816/ulakbilge-06-21-07EFFECTS OF ADVERTISING GIVEN IN THE FACEBOOK ON THE BRAND AND USERS: A RESEARCH ON KONYAUğur ATANMehmet IŞIKThe purpose of this research is to reveal the importance and the place of Facebook, one of the social media channels, in the advertising industry. Therefore, it is to detect the effects of the Facebook ads on Facebook users' pre and post purchase behaviors, and to offer suggestions for increasing the sales of the brands as a result of these determinations. The study was conducted on 271 people living in Konya. When these persons were identified, the randomness taking into account. Both quantitative and qualitative research methods were used in the research and questionnaire application was used as the general screening method. Datas in the research; obtained with questions about the behavior of Facebook users before and after purchasing with demographic characteristics of the users. As a result of the research, each question about the pre- and post-purchase behaviors of a product affected by the ads seen by Facebook users were obtained. According to these results, suggestions have been made to increase sales of brands.http://www.ulakbilge.com/makale/pdf/1518434652.pdfAdvertisingSocial MediaFacebook |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Uğur ATAN Mehmet IŞIK |
spellingShingle |
Uğur ATAN Mehmet IŞIK EFFECTS OF ADVERTISING GIVEN IN THE FACEBOOK ON THE BRAND AND USERS: A RESEARCH ON KONYA Ulakbilge: Sosyal Bilimler Dergisi Advertising Social Media |
author_facet |
Uğur ATAN Mehmet IŞIK |
author_sort |
Uğur ATAN |
title |
EFFECTS OF ADVERTISING GIVEN IN THE FACEBOOK ON THE BRAND AND USERS: A RESEARCH ON KONYA |
title_short |
EFFECTS OF ADVERTISING GIVEN IN THE FACEBOOK ON THE BRAND AND USERS: A RESEARCH ON KONYA |
title_full |
EFFECTS OF ADVERTISING GIVEN IN THE FACEBOOK ON THE BRAND AND USERS: A RESEARCH ON KONYA |
title_fullStr |
EFFECTS OF ADVERTISING GIVEN IN THE FACEBOOK ON THE BRAND AND USERS: A RESEARCH ON KONYA |
title_full_unstemmed |
EFFECTS OF ADVERTISING GIVEN IN THE FACEBOOK ON THE BRAND AND USERS: A RESEARCH ON KONYA |
title_sort |
effects of advertising given in the facebook on the brand and users: a research on konya |
publisher |
Sada Institute of Art and Language Studies |
series |
Ulakbilge: Sosyal Bilimler Dergisi |
issn |
2148-0451 2148-0451 |
publishDate |
2018-02-01 |
description |
The purpose of this research is to reveal the importance and the place of
Facebook, one of the social media channels, in the advertising industry. Therefore, it
is to detect the effects of the Facebook ads on Facebook users' pre and post purchase
behaviors, and to offer suggestions for increasing the sales of the brands as a result of
these determinations. The study was conducted on 271 people living in Konya. When
these persons were identified, the randomness taking into account. Both quantitative
and qualitative research methods were used in the research and questionnaire
application was used as the general screening method. Datas in the research; obtained
with questions about the behavior of Facebook users before and after purchasing with
demographic characteristics of the users. As a result of the research, each question
about the pre- and post-purchase behaviors of a product affected by the ads seen by
Facebook users were obtained. According to these results, suggestions have been
made to increase sales of brands. |
topic |
Advertising Social Media |
url |
http://www.ulakbilge.com/makale/pdf/1518434652.pdf |
work_keys_str_mv |
AT uguratan effectsofadvertisinggiveninthefacebookonthebrandandusersaresearchonkonya AT mehmetisik effectsofadvertisinggiveninthefacebookonthebrandandusersaresearchonkonya |
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1716751816082849792 |