Design Driven Innovation as a Differentiation Strategy - in the Context of Automotive Industry
Though, in the automotive industry, technology is considered as a source of innovation and development, emerging change in consumer perception has brought industry focus on design. Evolution of this industry is closely related to the convergence of technology and design. In such context, implication...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidad Alberto Hurtado
2015-07-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | http://www.jotmi.org/index.php/GT/article/view/1675 |