World knowledge and image reading: a study about intertextuality on publicity photography <br> Conhecimento de mundo e leitura de imagem: um estudo sobre a intertextualidade na fotografia publicitária
This study aims to analyse the content of intertextuality ob publicity photography. According to textual linguistic theoretical premises, intertextuality is understood as the relation – direct or indirect – between texts, and its use as a resource on publicity has been rising substantially. In order...
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| Format: | Article |
| Language: | Spanish |
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Universidade Estadual de Londrina
2010-03-01
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| Series: | Discursos Fotográficos |
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| Online Access: | http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/5232 |