THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust. Therefore, the main objective of this study is to examine the effect of brand experience on brand loyalty through brand love and...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Padjadjaran
2019-09-01
|
| Series: | Jurnal Bisnis dan Manajemen |
| Subjects: | |
| Online Access: | http://journal.feb.unpad.ac.id/index.php/jbm/article/view/241 |