Facebook Advertising for Disseminating Early Psychosis Education to the Chinese-Speaking General Public

Purpose: To explore the role of Facebook advertisement in disseminating first-episode psychosis knowledge to the Chinese-speaking general public. Methods: A Facebook advertisement, linked to an external YouTube education video on first-episode psychosis, was displayed for 48 h. Metrics such as numbe...

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Bibliographic Details
Main Author: Benjamin K.P. Woo
Format: Article
Language:English
Published: Mary Ann Liebert 2019-02-01
Series:Health Equity
Subjects:
Online Access:https://www.liebertpub.com/doi/full/10.1089/HEQ.2018.0087