A Construction Management Framework for Mass Customisation in Traditional Construction

A Mass Customisation model is discussed as a competitive positioning strategy in the marketplace adding value to the customer’s end-use. It includes the user as part of the construction process responding to the customer’s demands and wishes. To the present day, almost all proposals for Mass Customi...

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Bibliographic Details
Main Authors: María Dolores Andújar-Montoya, Virgilio Gilart-Iglesias, Andrés Montoyo, Diego Marcos-Jorquera
Format: Article
Language:English
Published: MDPI AG 2015-04-01
Series:Sustainability
Subjects:
BPM
SOA
Online Access:http://www.mdpi.com/2071-1050/7/5/5182