New Product Development in Traditional Industries: Decision-Making Revised
This paper investigates whether decisions considered as common in new product development literature are also valid in a region characterized by traditional industries. The research is grounded on innovative companies in the Valencian Region (Spain). Using the statistical tool of factor analysis, we...
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| Format: | Article |
| Language: | English |
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Universidad Alberto Hurtado
2012-02-01
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| Series: | Journal of Technology Management & Innovation |
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| Online Access: | http://www.jotmi.org/index.php/GT/article/view/840 |