Globalization and Surreal Photo Advertising Challenges on The Egyptian Market

Developing and implementing an advertising strategy is a massive undertaking for global companies. A major strategic dilemma is whether to use a global, universal messaging approach or to customize advertising to each individual market. Specially if implementing globalization into the surreal photo...

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Bibliographic Details
Main Authors: Fatma Elarmany, Tamer Abdellatif, Mohamed Ardash
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2019-07-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_33597.html