The Effect of Digital Marketing Implementation through Location Based Advertising on Customer’s Purchase Intention
There were two objectives of the research, those were to find out the effects of Location Based Advertising (LBA) on customer’s attitude and purchase intention. Furthermore, this research sought the enhancement effect of timing in several features on the customer’s attitude toward LBA and purchase i...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2018-07-01
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| Series: | Binus Business Review |
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| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/4618 |