Porovnání marketingového mixu mobilních operačních systémů
With the advent of new technologies, mobile apps gain popularity. During their creation, it is important to bear in mind the behaviour of the competition and the return on investments. The article aims at comparing the marketing mix of Android and iOS mobile operating systems. The established object...
| Main Authors: | , |
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| Format: | Article |
| Language: | ces |
| Published: |
Vydavatelství ZČU v Plzni
2015-10-01
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| Series: | Trendy v podnikání |
| Subjects: | |
| Online Access: | http://www.fek.zcu.cz/tvp/doc/akt/3-2015-clanek-6.pdf |