Nudging by Shaming, Shaming by Nudging
In both developing and developed countries, health ministries closely examine use of so-called nudges to promote population health and welfare. Cass Sunstein and Richard Thaler, who developed the concept, define a nudge as “any aspect of the choice architecture that alters people’s behavior in a pre...
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Format: | Article |
Language: | English |
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Kerman University of Medical Sciences
2014-07-01
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Series: | International Journal of Health Policy and Management |
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Online Access: | http://www.ijhpm.com/pdf_2863_5421a1ae17cb75d12796511fd45db54d.html |