CORPORATE COMMUNICATION UNITS’ FUNCTIONS IN STRATEGIC PLANNING: CASE OF KAYSERI’S TOP INDUSTRIAL COMPANIES
Strategic plans, which cover a wide range of processes such as including analyzing inner and outer environment, determining objectives, planning, implementing and evaluating, have been used as a managerial tool for organizations since 1960s. Under heavy competitive environment and political/economic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul Aydın University
2017-10-01
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| Series: | The Turkish Online Journal of Design, Art and Communication |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/tojdac/issue/34577/395087?publisher=deniz-yengin |