Hybridizing consumer behavioural approaches on agrifood markets: Attitudes, judgements and choices
The attitudinal approach, represented by the Theory of Reasoned Action and, subsequent, Theory of Planned Behaviour, and the judgements and choices – also called decision – approach, rendered by the Classical Utility Economic Theory, are the two mainstream frameworks to explain consumer behaviour. T...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria
2019-07-01
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| Series: | Spanish Journal of Agricultural Research |
| Subjects: | |
| Online Access: | http://revistas.inia.es/index.php/sjar/article/view/14155 |