Worthy Intentions on the Road to Brand Trust
<em>Nowadays, technology enables businesses to make transactions without human interaction, which increases their operations, but also erodes the personal nature of commerce and brand loyalty, in most of the cases. Independent lines of research have warned about this phenomenon, pointing out t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Management National University of Political Studies and Public Administration
2014-12-01
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| Series: | Management Dynamics in the Knowledge Economy |
| Online Access: | http://www.managementdynamics.ro/index.php/journal/article/view/70 |