MARKETING CAPABILITIES FOR INNOVATION-BASED COMPETITIVE ADVANTAGE IN THE SLOVENIAN MARKET
The primary role of marketing within the competitive advantage is innovation. The customer value-based differentiation strategies will drive the company’s market research efforts, its selection of target markets, its product development processes, its market communications programs, and its delivery...
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| Format: | Article |
| Language: | English |
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CEOs Ltd.
2013-01-01
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| Series: | Innovative Issues and Approaches in Social Sciences |
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| Online Access: | http://www.iiass.com/pdf/IIASS-Volume6-Number1_article_7.pdf |