Modelling wedding marketing strategies: An fsQCA Analysis
Aim of the study is to develop a model delineating customer perceptions on wedding marketing strategies in Kaohsiung, Taiwan. Main objective of this paper is to analyse a category of special events: the wedding market sector in Kaohsiung, Taiwan by examining how they attract consumers regarding thei...
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| Format: | Article |
| Language: | English |
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International Hellenic University
2018-05-01
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| Series: | Journal of Tourism, Heritage & Services Marketing |
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| Online Access: | http://jthsm.gr/vol4iss1/4-1-4.pdf |