MODELING THE NEXUS BETWEEN ENTREPRENEURIAL MARKETING DIMENSIONS AND BUSINESS GROWTH AMONG SMALL AND MEDIUM AGRO-PROCESSING ENTERPRISES IN ZIMBABWE

MODELING THE NEXUS BETWEEN ENTREPRENEURIAL MARKETING DIMENSIONS AND BUSINESS GROWTH AMONG SMALL AND MEDIUM AGRO-PROCESSING ENTERPRISES IN ZIMBABWE

This study aims to determine the relationship betweenentrepreneurial marketing dimensions and businessgrowth among small and medium agro-processing enterprisesin Zimbabwe. The methodology involved a quantitative approachto collecting and analyzing research data. The fieldstudy was conducted in Bind...

Full description

Bibliographic Details
Main Authors: Eugine Tafadzwa Maziriri, Miston Mapuranga
Format: Article
Language:English
Published: University of Life Sciences in Poznań 2018-12-01
Series:Journal of Agribusiness and Rural Development
Subjects:
product innovation
entrepreneurial orientation
risk-taking
resource leveraging
business growth
Online Access:http://www1.up.poznan.pl/jard/index.php/jard/article/view/13

Internet

http://www1.up.poznan.pl/jard/index.php/jard/article/view/13

Similar Items